共16个镜头,该分镜由光厂AI自动生成
镜号景别参考图画面内容台词/旁白时长(秒)
1其他
画面为纯黑背景。0.57
2多景别
长镜头
红色背景下装满果蔬残渣的透明塑料袋切换至展示青香蕉的成熟度演变,最后平滑过渡到Makro超市的航拍实景。Forty percent of fruits and vegetables are wasted, basically for cosmetic reasons based on the preconceived thought that ripe is wrong.16.33
3远景
傍晚时分,俯瞰一家巨大的Makro超市,画面左侧叠加黄色文案。Makro supermarkets decided to change this.1.47
4多景别
快速剪辑
第一人称视角推着购物车进入超市,随后切换至三分屏,展示人们在货架上挑选木瓜、牛油果和芒果的过程。1.73
5多景别
长镜头
画面特写香蕉,并切换展示其逐渐腐烂的过程,随后展示货架上悬挂的香蕉,接着大量水果品牌标签出现,最后定格在淡黄色香蕉皮的微距特写。By extending their life cycle, Makro introduces life-extending stickers. Turning into a media, something used for decades, the simple, analog, low-tech fruit sticker.19.37
6大特写
淡黄绿色的磨砂质感背景上,白色的弧形发光体快速掠过,留下纤细白线残影。0.80
7大特写
绿色的微观纹理背景上,一个带圆角的白色标签从下方升起,左侧出现技术参数标注。1.77
8多景别
长镜头
微距视角展示Makro品牌标签在不同水果上的UI动效及食谱排版,随后旋转切换并以分屏展示各水果标签细节,最后女店员向男顾客展示该标签。Demonstrating what we've known forever but seem to forget, that fruits and vegetables have a wide spectrum of preparations through their whole life cycle.35.43
9近景
超市柜台前,一名穿白色卫衣的人拿着牛油果宣传折页,女店员正向其展示宣传品并交流。0.97
10中景
女促销员向男顾客展示产品盒,摊位上摆放着宣传折页及试吃食物,背景是超市货架和顾客。1.30
11近景
绿衣女子拿着橙汁站在柜台前,镜头推近展示架,上面通过翻页动效展示贴纸广告。Make the most of your fruits and vegetables.1.43
12中景
镜头推向牛油果陈列货架,不同熟度的牛油果整齐摆放,旁边立有深色宣传海报。0.93
13中景
水果售卖区的芒果货架特写,立有橙色的Makro活动立牌和宣传板。1.33
14多景别
展示香蕉货架及宣传海报后,画面转为三分屏,展示木瓜处理、字卡和甜点制作。The sweet, sweet taste of zero waste.2.90
15多景别
纵向三段式分屏展示芒果饮品的调制材料、英文字卡以及带有冰淇淋的甜品制作过程。From underripe to overripe.0.43
16多景别
长镜头
多列竖向分割展示烹饪过程,随后全屏矩阵排列展示贴有标签的水果,穿插统计数据卡片与纯文字引用,最后以一张贴标签的熟透香蕉特写收尾。Adding an average of six more days of usage per item, 70 tons less food waste a week, and an increased purchase of fruit and veg with stickers, as people now know exactly what to make out of them. A sticker that proves that less is more.32.83