共15个镜头,该分镜由光厂AI自动生成
镜号景别参考图画面内容台词/旁白时长(秒)
1特写
画面从纯黑背景通过渐变过渡到带有细微网格纹理的浅灰色背景,并在中心位置浮现出黑色英文字样We're an industry obsessed with purpose.8.20
2全景
一只白色小狗趴在蓝色垫子上休息,身旁放着一个毛绒玩具,处于铁笼环境中。画面中央逐渐浮现出白色说明文字Pedigree's purpose is to end dog homelessness.5.10
3特写
长镜头
灰白色格子背景中先后出现文字,随后背景转为黄色,出现品牌标识But only 25% of our media spend goes to purpose-led work. Until now.10.23
4多景别
屏幕中央出现Adoptable品牌字样,随后转场展示多张待领养犬只的实拍照片,平铺在浅色背景上Pedigree and Nexus Studios present Adoptable. Adoptable uses machine learning to transform a basic photo of a shelter dog into studio-quality photography.8.70
5中景
在纯黑色背景中央,一只小狗的绿色网格化3D模型静止站立,展示出数字建模的结构线条0.43
6多景别
长镜头
一组吉娃娃狗的领养广告快切展示,包括纯色背景肖像、室内电子屏、户外大屏及手机端的展示效果That shelter dog can then be inserted into any digital Pedigree ad. Each ad directs people to a personalized landing page. Here, they can learn more about the dog they just saw. And when adopted, that dog is instantly dropped out of media rotation.16.13
7多景别
画面左侧显示繁华街头的巨大户外广告牌,印有白色吉娃娃和领养信息,行人走过;画面右侧同步显示手持手机,屏幕正展示该领养信息的详情界面1.53
8多景别
长镜头
画面从商场内的宠物领养数字广告牌切换到单张海报,海报数量增加形成矩阵并缩小,最后显示具体的宠物名字及距离信息Now, every Pedigree campaign can feature an adoptable dog near you.12.47
9多景别
长镜头
画面由人物采访切换至分屏展示,左侧显示建模细节或工作界面,右侧辅以不同品种犬类的3D灰模旋转、真实毛发特写以及骨骼动画绑定调试Adoptable is an AI model that is trained to understand the exact visual composition and the nuance of a specific dog. Fur length, body shape, and color identity can all be customized to match the individual dog waiting in the shelter, right down to its unique markings. And because the rig is fully augmentable, the dog can be positioned to suit any media format.19.63
10多景别
画面中心展示一只黑白花色小狗的照片,背景从草坪切换到黄色棚拍效果,照片比例在横屏、竖屏和正方形之间变换,左侧伴有文字浮现5.70
11近景
在一个黄色背景的长方形竖屏中,一只黑白相间的狗狗正视前方,上方有白色文字,整体构图类似宠物领养海报1.07
12空镜
米白色背景上展示文字But currently, one in five adopted dogs are returned to shelters. Using geographic data like proximity to parks and household sizes, Adoptable matches dogs to the locations that suit them best.4.03
13大远景
从高空俯瞰密集街区建筑,画面中逐渐浮现出大量带有狗狗头像和名字的黄色图标,分布在各个建筑物上方9.00
14近景
长镜头
一名女性受访者在浅灰色背景前发言,随后切换至一名佩戴眼镜的男性受访者在米色条纹背景前边打手势边讲述We're using really bleeding-edge technology that's never been done before to help us, as an activist brand, really move our purpose forward. Adoptable is transformational for us at Pedigree because it puts our purpose at the heart of everything that we do.14.73
15全景
长镜头
画面在一组关于投资比例、访问量和领养率的百分比数据间快速切换,最后定格在Adoptable品牌标志上Now, every dollar we spend on digital out-of-home will not only help to bring our products to the world, it will help bring adoptable dogs to the world, too.10.57