共37个镜头,该分镜由光厂AI自动生成
| 镜号 | 景别 | 参考图 | 画面内容 | 台词/旁白 | 时长(秒) |
|---|---|---|---|---|---|
| 1 | 大远景 | ![]() | 日落时分的广阔农田,从树林逐渐向平坦的土地和小路延展,画面逐渐变亮,伴随文字信息 | Lay's contracts with 37,600 acres of farms to grow potatoes. Recently, some of our farms were seeing a significant drop in yield. We analyzed these farms and observed a unique shift. | 6.53 |
| 2 | 中景 | ![]() | 一名农夫在干枯的农田中弯腰拔起庄稼并堆放,画面左侧叠加出减产30%的动态数据图表 | 6.60 | |
| 3 | 近景 | ![]() | 一名赤膊的农夫头裹白巾,在烈日下的田间使用传统木制农具翻整土地 | 3.67 | |
| 4 | 中景 | ![]() | 一名包着头巾的印度妇女在田间劳作,侧身低头后抬起头看向前方 | Due to urban migration, farms that were led by men are now being led by women. | 6.37 |
| 5 | 全景 | ![]() | 老照片质感的画面,展示两头牛拉着犁具耕地,一名包着头巾的农民跟在后面劳作 | To add to her struggle, traditionally, most of the labor-intensive agricultural work | 1.10 |
| 6 | 全景 | ![]() | 老照片质感的画面中,三名男子在贫瘠的土地上合力拉拽笨重的木制农具 | was done by men. | 1.37 |
| 7 | 全景 | ![]() | 一名农民在水田中操作红色的手扶拖拉机,泥水四溅 | 2.43 | |
| 8 | 远景 | ![]() | 在雾气弥漫的农田中,一名背着喷雾器的农夫穿过铁丝网围栏喷洒作业 | Tools and practices were also designed ergonomically around them. | 2.93 |
| 9 | 中景 | ![]() | 一名裹着蓝色印花披肩、戴眼镜的妇女在户外对着镜头讲话 | 1.20 | |
| 10 | 中景 | ![]() | 妇女坐在木柴堆旁继续讲述,伴随手势 | 1.10 | |
| 11 | 多景别 | ![]() 长镜头 | 四位身穿鲜艳传统服饰的女性并排站立,随后切换到三位女性走向印有合作标志的室内入口,画面中心浮现品牌Logo组合 | To fuel their resilience, Lay's and US AID created Farm Equal. | 11.47 |
| 12 | 特写 | ![]() | 一只佩戴彩色手镯的手在土垄上松土,画面叠加有乐事与合作伙伴的Logo | A project to redesign an age-old industry with Gender Ergonomics. | 2.73 |
| 13 | 中景 | ![]() | 身穿红色纱丽的妇女蹲在农田中,双手松动土壤 | 2.87 | |
| 14 | 中景 | ![]() | 一名身穿红衬衫的女性在草屋背景前讲话,左侧浮现出说明文字 | Gender Ergonomics is a design process that considers the physical differences between genders. | 6.07 |
| 15 | 全景 | ![]() | 一男一女两名农民分别站在田地中,身上叠加出包含身高体重的框线数据 | The average Indian female body is very different from the male body, with women not only being 20% shorter but also weighing 30% lighter than men. | 1.60 |
| 16 | 全景 | ![]() 长镜头 | 两名农民在田间同时进行推、拉、背重物、挥锄头等动作的演示,画面继续叠加对比数据 | This affects her capacity to push, pull, carry or grip handles, | 12.63 |
| 17 | 全景 | ![]() | 一男一女在烈日下分别使用长柄锄头耕作 | 1.07 | |
| 18 | 近景 | ![]() | 红衬衫女性继续在户外讲述 | making it harder for her to use standard tools. | 2.30 |
| 19 | 中景 | ![]() | 几名男子在农田边围观其中一人调试带有喷嘴的农业设备 | As our first initiative, we redesigned heavy farm machinery with Neo. | 2.23 |
| 20 | 近景 | ![]() | 带有橙色水箱的喷雾设备在绿色的田间作业,喷洒出水雾 | 3.13 | |
| 21 | 全景 | ![]() | 这台配备橙色外壳、太阳能板的轮式喷洒机停在田间草地上 | We switched to a lighter material and re-distributed the weight, supporting it with wheels. | 4.47 |
| 22 | 中景 | ![]() | 戴眼镜的妇女坐在木柴旁微笑讲述 | 1.73 | |
| 23 | 中景 | ![]() | 身穿蓝色防护服的人员推着这台太阳能喷洒设备在田间移动 | The handles are also adjustable | 3.07 |
| 24 | 中景 | ![]() | 穿着防护装备的妇女在田间调试该设备的支架高度 | for the varied heights of women across India. | 3.00 |
| 25 | 中景 | ![]() | 戴眼镜的妇女张开双臂继续在户外讲述 | 2.43 | |
| 26 | 中景 | ![]() | 太阳能喷洒机器的底部轮子在田间滚动,喷头喷出水雾 | 2.90 | |
| 27 | 中景 | ![]() | 红衬衫女性在草屋前继续讲述 | We're also using this study to re-engineer standard hand tools | 2.20 |
| 28 | 中景 | ![]() | 画面并排显示男性与女性使用的农具白模对比图,从泥铲过渡到镰刀 | that haven't been changed for centuries. | 1.90 |
| 29 | 多景别 | ![]() | 时间线动画展示从1950年代至今印度邮票上的农业形象演变,最后变为一位妇女手持证件的实拍画面 | Also for the first time ever, we pushed to make women farmers a part of Indian agro-history with a commemorative stamp. | 8.80 |
| 30 | 全景 | ![]() | 一辆红色拖拉机搭载着几名妇女在干燥农田中行驶,扬起尘土 | Seeing its success, | 3.47 |
| 31 | 全景 | ![]() | 推着新型喷洒设备的作业人员与后方正弯腰劳作的妇女共同出现在田间 | we are calling for collective action from every industry | 2.73 |
| 32 | 近景 | ![]() | 一名佩戴工牌的女性在背景有海报的办公环境中讲述 | to fight this bias by making all our learnings public. | 2.60 |
| 33 | 中景 | ![]() | 包着橙色头巾的妇女在农田中俯身劳作,满面笑容 | 2.23 | |
| 34 | 远景 | ![]() | 四名穿着艳丽服饰的妇女在广阔的农田中弯腰作业 | 2.90 | |
| 35 | 中景 | ![]() | 戴眼镜的女性站在宣讲台前手持麦克风讲话 | 2.27 | |
| 36 | 近景 | ![]() | 几名戴着传统头巾的妇女聚在一起交谈并面对镜头微笑 | 4.50 | |
| 37 | 全景 | ![]() | 五位穿着鲜艳莎丽的女性坐在田边交谈,乐事及合作伙伴的标志在画面中心浮现 | 2.10 |




































