共37个镜头,该分镜由光厂AI自动生成
镜号景别参考图画面内容台词/旁白时长(秒)
1大远景
日落时分的广阔农田,从树林逐渐向平坦的土地和小路延展,画面逐渐变亮,伴随文字信息Lay's contracts with 37,600 acres of farms to grow potatoes. Recently, some of our farms were seeing a significant drop in yield. We analyzed these farms and observed a unique shift.6.53
2中景
一名农夫在干枯的农田中弯腰拔起庄稼并堆放,画面左侧叠加出减产30%的动态数据图表6.60
3近景
一名赤膊的农夫头裹白巾,在烈日下的田间使用传统木制农具翻整土地3.67
4中景
一名包着头巾的印度妇女在田间劳作,侧身低头后抬起头看向前方Due to urban migration, farms that were led by men are now being led by women.6.37
5全景
老照片质感的画面,展示两头牛拉着犁具耕地,一名包着头巾的农民跟在后面劳作To add to her struggle, traditionally, most of the labor-intensive agricultural work1.10
6全景
老照片质感的画面中,三名男子在贫瘠的土地上合力拉拽笨重的木制农具was done by men.1.37
7全景
一名农民在水田中操作红色的手扶拖拉机,泥水四溅2.43
8远景
在雾气弥漫的农田中,一名背着喷雾器的农夫穿过铁丝网围栏喷洒作业Tools and practices were also designed ergonomically around them.2.93
9中景
一名裹着蓝色印花披肩、戴眼镜的妇女在户外对着镜头讲话1.20
10中景
妇女坐在木柴堆旁继续讲述,伴随手势1.10
11多景别
长镜头
四位身穿鲜艳传统服饰的女性并排站立,随后切换到三位女性走向印有合作标志的室内入口,画面中心浮现品牌Logo组合To fuel their resilience, Lay's and US AID created Farm Equal.11.47
12特写
一只佩戴彩色手镯的手在土垄上松土,画面叠加有乐事与合作伙伴的LogoA project to redesign an age-old industry with Gender Ergonomics.2.73
13中景
身穿红色纱丽的妇女蹲在农田中,双手松动土壤2.87
14中景
一名身穿红衬衫的女性在草屋背景前讲话,左侧浮现出说明文字Gender Ergonomics is a design process that considers the physical differences between genders.6.07
15全景
一男一女两名农民分别站在田地中,身上叠加出包含身高体重的框线数据The average Indian female body is very different from the male body, with women not only being 20% shorter but also weighing 30% lighter than men.1.60
16全景
长镜头
两名农民在田间同时进行推、拉、背重物、挥锄头等动作的演示,画面继续叠加对比数据This affects her capacity to push, pull, carry or grip handles,12.63
17全景
一男一女在烈日下分别使用长柄锄头耕作1.07
18近景
红衬衫女性继续在户外讲述making it harder for her to use standard tools.2.30
19中景
几名男子在农田边围观其中一人调试带有喷嘴的农业设备As our first initiative, we redesigned heavy farm machinery with Neo.2.23
20近景
带有橙色水箱的喷雾设备在绿色的田间作业,喷洒出水雾3.13
21全景
这台配备橙色外壳、太阳能板的轮式喷洒机停在田间草地上We switched to a lighter material and re-distributed the weight, supporting it with wheels.4.47
22中景
戴眼镜的妇女坐在木柴旁微笑讲述1.73
23中景
身穿蓝色防护服的人员推着这台太阳能喷洒设备在田间移动The handles are also adjustable3.07
24中景
穿着防护装备的妇女在田间调试该设备的支架高度for the varied heights of women across India.3.00
25中景
戴眼镜的妇女张开双臂继续在户外讲述2.43
26中景
太阳能喷洒机器的底部轮子在田间滚动,喷头喷出水雾2.90
27中景
红衬衫女性在草屋前继续讲述We're also using this study to re-engineer standard hand tools2.20
28中景
画面并排显示男性与女性使用的农具白模对比图,从泥铲过渡到镰刀that haven't been changed for centuries.1.90
29多景别
时间线动画展示从1950年代至今印度邮票上的农业形象演变,最后变为一位妇女手持证件的实拍画面Also for the first time ever, we pushed to make women farmers a part of Indian agro-history with a commemorative stamp.8.80
30全景
一辆红色拖拉机搭载着几名妇女在干燥农田中行驶,扬起尘土Seeing its success,3.47
31全景
推着新型喷洒设备的作业人员与后方正弯腰劳作的妇女共同出现在田间we are calling for collective action from every industry2.73
32近景
一名佩戴工牌的女性在背景有海报的办公环境中讲述to fight this bias by making all our learnings public.2.60
33中景
包着橙色头巾的妇女在农田中俯身劳作,满面笑容2.23
34远景
四名穿着艳丽服饰的妇女在广阔的农田中弯腰作业2.90
35中景
戴眼镜的女性站在宣讲台前手持麦克风讲话2.27
36近景
几名戴着传统头巾的妇女聚在一起交谈并面对镜头微笑4.50
37全景
五位穿着鲜艳莎丽的女性坐在田边交谈,乐事及合作伙伴的标志在画面中心浮现2.10