共4个镜头，该分镜由光厂AI自动生成
| 镜号 | 景别 | 参考图 | 画面内容 | 台词/旁白 | 时长(秒) |
|---|---|---|---|---|---|
| 1 | 中景 |  | 银灰色纹理背景中央，白色搜索框内逐字键入“Burger King France”，随后搜索图标变为红色折线图形 | This is the story of how Burger King became the most noticeable account on French TikTok, by changing the most unnoticeable thing in the world. | 2.60 |
| 2 | 特写 |  快速剪辑 | 画面快速闪现多个人物局部特写与汉堡王标志，节奏紧凑 | Its general terms and conditions. | 2.93 |
| 3 | 多景别 |  长镜头 | 展示汉堡王网站的销售条款页面，放大其中隐藏的文字内容。随后切换至TikTok博主Masdak的视频画面，他在视频中解读这一条款。接着画面展现大量用户为获取免费汉堡而在TikTok上关注汉堡王的短视频网格与评论 | You know, the long caption absolutely nobody ever reads. Well, we hid something in there. Anyone who's followed by Burger King on TikTok gets a free Whopper. And as intended, nobody noticed it. Until we followed one single account. Masdak, the French expert of commercial loopholes, followed by 2.8 million people. Because yes, on TikTok, you can be very big on a very small subject. | 82.93 |
| 4 | 多景别 |  长镜头 | 密集的短视频网格持续滚动，展示不同用户拿着汉堡的画面。屏幕正中依次弹出观看量、关注者、点赞数和评论数的巨大增长数据。最后画面变为银灰色背景，文字依次出现，汉堡王标志闪现 | And that's when people started to notice something was cooking. Masdak investigated, found, and then revealed our offer in a video. It immediately turned our follow into the most wanted currency on TikTok. And people would do anything to get it. Some redesigned our logo. Others liked our 2,300 posts. We had DJs at our drive-thru, and crowned cars too. A guy even gave a concert in one of our restaurants. Basically, for 10 days, you couldn't open TikTok without noticing the operation. And when you look at our stats, you can see how crazy it was. More than 20 million views, and 100,000 followers. By only changing one line in our GTC, we made the most engaging campaign on European TikTok this year. Reaching 78% of the French TikTok users. And while brands spend millions to get noticed on TikTok, we spent zero. Quite noticeable, don't you think? Burger King. | 39.20 |