共20个镜头,该分镜由光厂AI自动生成
| 镜号 | 景别 | 参考图 | 画面内容 | 台词/旁白 | 时长(秒) |
|---|---|---|---|---|---|
| 1 | 多景别 | ![]() 长镜头 | 流动金色背景引出茅台Logo,随后叠化展示1915年份及旧金山市政大厅照片,转场至红褐色插画风背景中的古旧茅台陶瓷酒罐局部特写。 | Let's have a look at the history of Moutai. 1915—Moutai expanded overseas for the first time. A Moutai jar displayed at the Panama Expo | 17.00 |
| 2 | 多景别 | ![]() 长镜头 | 卷轴位移展示历史照片,依次出现巴拿马博览会全景、恒兴烧房、成义烧房旧址及老茅台酒厂校门,背景为粉色山脉与太阳。 | Panama World Expo opened in San Francisco, USA in 1915. In those days, there were three renowned distilleries in Maotai Town. Chengyi Distillery, Ronghe Distillery, and Hengxing Distillery | 15.53 |
| 3 | 多景别 | ![]() 长镜头 | 平面拼贴风格包装展示历史,依次呈现1951年公文、1958年飞天商标、1966年包装演变及1970年洗坛老照片。 | After 1951, Chengyi Distillery, Ronghe Distillery, and Hengxing Distillery merged and became the local state-owned Moutai Distillery. In 1958, Moutai Distillery used the "Fei Tian" brand for the first time, which gradually evolved into the now familiar packaging style. In 1966, Moutai was packaged in milky white glass bottles and the ceramic bottle was no longer used for packaging | 40.63 |
| 4 | 多景别 | ![]() 长镜头 | 动态排版展现里程碑:1978年酒窖照片叠加产量数据,转至1997年挂牌照片,历经上市图腾,图表展示产量与销售额破纪录。 | In 1978, the output of Moutai reached 1,068 tons, the highest level at that time, marking the end of Moutai's long-term stagnation. In 1997, China Guizhou Moutai Distillery (Group) Co., Ltd. and Kweichow Moutai Limited were established in Guiyang. In 2001, Kweichow Moutai was listed. In 2003, the output of Moutai exceeded 10,000 tons. And the logo of organic food was used in 2004 for the first time. In 2008, Moutai's sales revenue exceeded RMB 10 billion and the protection of place of origin logo was used for the first time | 47.63 |
| 5 | 多景别 | ![]() 长镜头 | 左侧显示2015与茅台酒瓶,右侧从全球网络连线地图切换为一群穿文化衫的人举横幅欢迎的室内实况视频。 | In 2015, Moutai began to expand overseas and is now available in more than 60 countries on 6 continents. | 11.17 |
| 6 | 中景 | ![]() | 机场室内,穿带南美洲地图白T恤的人群举着欢迎横幅与应援牌,对镜头挥手微笑致意。 | 1.43 | |
| 7 | 多景别 | ![]() 快速剪辑 | 特写男子举着蓝底茅台欢迎牌,随后切换至穿白T恤人群拉横幅及挥舞中秘国旗的室内热烈欢迎场面。 | 1.40 | |
| 8 | 全景 | ![]() | 户外空地,一群穿白T恤的非洲青年共同举着中英双语欢迎横幅,部分人挥舞中国小国旗欢呼。 | 1.67 | |
| 9 | 全景 | ![]() | 各色人群在五彩纸屑中高举双手欢呼,上方有人高高举起一瓶贵州茅台酒。 | 0.70 | |
| 10 | 中景 | ![]() | 狂欢人群前,特写一只手高举贵州茅台酒瓶,背景彩纸飘落,众人手部挥舞。 | 1.10 | |
| 11 | 中景 | ![]() | 古典大厅吧台,白衬衫调酒师正用力摇晃调酒壶,旁有茅台酒瓶与玻璃杯,蓝紫背景光衬托。 | "I am a Moutai Fan, I love Moutai!" is a mark of people's passion for Moutai. | 1.43 |
| 12 | 特写 | ![]() | 前景茅台酒瓶特写,虚化背景中酒保正用银色调酒壶将棕红色酒液倒入加冰玻璃杯。 | 1.03 | |
| 13 | 中景 | ![]() | 酒吧桌面上茅台酒瓶与空马天尼杯排列,焦点渐移至背景中熟练晃动调酒壶的调酒师。 | 1.27 | |
| 14 | 特写 | ![]() | 昏暗吧台前,调酒师正往装有冰块与点缀物的玻璃杯中倾倒红色液体,特写杯子与酒液。 | 1.00 | |
| 15 | 特写 | ![]() | 暖色光晕下,透明酒液正被倒满带有茅台Logo的小酒杯,背景呈现柔和光斑。 | 1.53 | |
| 16 | 特写 | ![]() | 精致餐桌特写,暖光中一只戴戒指的手拿起盛有透明液体的极小酒杯,周围摆放着餐具烛台。 | 1.10 | |
| 17 | 中景 | ![]() | 户外夜晚灯串下,金发女性面带微笑,与身旁同伴举着烈酒杯欢快碰杯。 | 0.60 | |
| 18 | 中景 | ![]() | 餐桌前三名不同族裔男性面向镜头满脸笑容,举着小酒杯互相碰杯,桌上有菜肴和茅台酒。 | 1.13 | |
| 19 | 全景 | ![]() | 古典华丽大厅内举办大型酒会,西装宾客交谈,顶部悬挂大水晶灯,侧边有茅台展板与灯箱。 | 3.07 | |
| 20 | 中景 | ![]() 长镜头 | 橙红背景右置茅台酒,左侧展示2019年市值折线图,随后文案转换为“中国茅台 香飘世界”。 | Moutai's sales revenue exceeded RMB 100 billion. And its market value exceeded RMB 1 trillion, becoming the liquor brand with the highest market value in the world. In 2020, China Moutai, a fragrance of the world. | 21.30 |



















