共20个镜头,该分镜由光厂AI自动生成
镜号景别参考图画面内容台词/旁白时长(秒)
1多景别
长镜头
流动金色背景引出茅台Logo,随后叠化展示1915年份及旧金山市政大厅照片,转场至红褐色插画风背景中的古旧茅台陶瓷酒罐局部特写。Let's have a look at the history of Moutai. 1915—Moutai expanded overseas for the first time. A Moutai jar displayed at the Panama Expo17.00
2多景别
长镜头
卷轴位移展示历史照片,依次出现巴拿马博览会全景、恒兴烧房、成义烧房旧址及老茅台酒厂校门,背景为粉色山脉与太阳。Panama World Expo opened in San Francisco, USA in 1915. In those days, there were three renowned distilleries in Maotai Town. Chengyi Distillery, Ronghe Distillery, and Hengxing Distillery15.53
3多景别
长镜头
平面拼贴风格包装展示历史,依次呈现1951年公文、1958年飞天商标、1966年包装演变及1970年洗坛老照片。After 1951, Chengyi Distillery, Ronghe Distillery, and Hengxing Distillery merged and became the local state-owned Moutai Distillery. In 1958, Moutai Distillery used the "Fei Tian" brand for the first time, which gradually evolved into the now familiar packaging style. In 1966, Moutai was packaged in milky white glass bottles and the ceramic bottle was no longer used for packaging40.63
4多景别
长镜头
动态排版展现里程碑:1978年酒窖照片叠加产量数据,转至1997年挂牌照片,历经上市图腾,图表展示产量与销售额破纪录。In 1978, the output of Moutai reached 1,068 tons, the highest level at that time, marking the end of Moutai's long-term stagnation. In 1997, China Guizhou Moutai Distillery (Group) Co., Ltd. and Kweichow Moutai Limited were established in Guiyang. In 2001, Kweichow Moutai was listed. In 2003, the output of Moutai exceeded 10,000 tons. And the logo of organic food was used in 2004 for the first time. In 2008, Moutai's sales revenue exceeded RMB 10 billion and the protection of place of origin logo was used for the first time47.63
5多景别
长镜头
左侧显示2015与茅台酒瓶,右侧从全球网络连线地图切换为一群穿文化衫的人举横幅欢迎的室内实况视频。In 2015, Moutai began to expand overseas and is now available in more than 60 countries on 6 continents.11.17
6中景
机场室内,穿带南美洲地图白T恤的人群举着欢迎横幅与应援牌,对镜头挥手微笑致意。1.43
7多景别
快速剪辑
特写男子举着蓝底茅台欢迎牌,随后切换至穿白T恤人群拉横幅及挥舞中秘国旗的室内热烈欢迎场面。1.40
8全景
户外空地,一群穿白T恤的非洲青年共同举着中英双语欢迎横幅,部分人挥舞中国小国旗欢呼。1.67
9全景
各色人群在五彩纸屑中高举双手欢呼,上方有人高高举起一瓶贵州茅台酒。0.70
10中景
狂欢人群前,特写一只手高举贵州茅台酒瓶,背景彩纸飘落,众人手部挥舞。1.10
11中景
古典大厅吧台,白衬衫调酒师正用力摇晃调酒壶,旁有茅台酒瓶与玻璃杯,蓝紫背景光衬托。"I am a Moutai Fan, I love Moutai!" is a mark of people's passion for Moutai.1.43
12特写
前景茅台酒瓶特写,虚化背景中酒保正用银色调酒壶将棕红色酒液倒入加冰玻璃杯。1.03
13中景
酒吧桌面上茅台酒瓶与空马天尼杯排列,焦点渐移至背景中熟练晃动调酒壶的调酒师。1.27
14特写
昏暗吧台前,调酒师正往装有冰块与点缀物的玻璃杯中倾倒红色液体,特写杯子与酒液。1.00
15特写
暖色光晕下,透明酒液正被倒满带有茅台Logo的小酒杯,背景呈现柔和光斑。1.53
16特写
精致餐桌特写,暖光中一只戴戒指的手拿起盛有透明液体的极小酒杯,周围摆放着餐具烛台。1.10
17中景
户外夜晚灯串下,金发女性面带微笑,与身旁同伴举着烈酒杯欢快碰杯。0.60
18中景
餐桌前三名不同族裔男性面向镜头满脸笑容,举着小酒杯互相碰杯,桌上有菜肴和茅台酒。1.13
19全景
古典华丽大厅内举办大型酒会,西装宾客交谈,顶部悬挂大水晶灯,侧边有茅台展板与灯箱。3.07
20中景
长镜头
橙红背景右置茅台酒,左侧展示2019年市值折线图,随后文案转换为“中国茅台 香飘世界”。Moutai's sales revenue exceeded RMB 100 billion. And its market value exceeded RMB 1 trillion, becoming the liquor brand with the highest market value in the world. In 2020, China Moutai, a fragrance of the world.21.30