共61个镜头，该分镜由光厂AI自动生成
| 镜号 | 景别 | 参考图 | 画面内容 | 台词/旁白 | 时长(秒) |
|---|---|---|---|---|---|
| 1 | 多景别 |  长镜头 | 在纯白背景下，依次展示深灰色保护套覆盖并揭开iPad屏幕，侧视角展示iPad纤薄机身，随后展示MacBook Air的极薄侧面轮廓、接口及磁吸充电细节。 | We have always thought of design as being so much more than just the way something looks. It's the whole thing. The way something actually works on so many different levels. Ultimately, of course, design defines so much of our experience. | 34.97 |
| 2 | 多景别 |  长镜头 | MacBook Air电脑屏幕部分退出画面后，一对白色的EarPods耳机主体进入视野并居中，最后整个画面亮度提升，耳机隐入纯白色背景中。 | 11.33 | |
| 3 | 中景 |  长镜头 | 纯白色背景下，Jony Ive面朝斜前方进行访谈式演讲，镜头由中景缓慢过渡到近景。 | I think there is a profound and enduring beauty in simplicity, in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity. | 23.00 |
| 4 | 特写 |  | 白色智能手机的下半部分特写，镜头逐渐向斜上方移动并推近至手机内部星空云雾背景的解锁界面。 | iOS 7 is a clear representation of these goals. | 5.60 |
| 5 | 中景 |  长镜头 | 白色的智能手机在白色背景中缓慢顺时针旋转，展示主屏幕界面，随后底部滑出半透明磨砂质感的控制中心菜单。 | It has a whole new structure that is coherent, | 10.07 |
| 6 | 特写 |  | 特写展示iOS控制中心界面，包含音量调节、横向按钮及功能图标，背景呈现蓝紫色半透明毛玻璃质感。 | 1.37 | |
| 7 | 特写 |  | 特写展示控制中心界面，包含顶部功能图标、亮度滑块及音乐播放控制栏，背景为毛玻璃质感的彩色渐变。 | and that is applied across the entire system. | 1.93 |
| 8 | 特写 |  | iPhone系统界面中的世界时钟特写，显示旧金山的当前时间，红色秒针正在转动。 | 1.17 | |
| 9 | 特写 |  | 特写展示世界时钟界面，显示伦敦、巴黎和东京的时间，屏幕底部可见功能图标栏。 | 1.27 | |
| 10 | 特写 |  | 特写展示闹钟设置界面，列表中6:30 AM对应的右侧开关被点亮，颜色由灰变绿。 | 1.70 | |
| 11 | 特写 |  | 黑色背景下的数字指南针界面特写，刻度盘在镜头中做旋转运动，红色区域和方位字母随之改变。 | 2.47 | |
| 12 | 特写 |  | 特写展示计算器界面的数字递增过程，随后快速跳转至2013年全年的月份总览日历视图。 | 4.03 | |
| 13 | 特写 |  | 特写展示任务清单应用界面，包含三个列表项，背景为浅灰色纹理。 | We've considered the tiniest details, like refining the typography, to much larger ones, like redesigning all the icons. And developing a grid system allowed us to achieve a much more harmonious relationship between individual elements. We've also incorporated a whole new palette of colors. | 2.07 |
| 14 | 多景别 |  长镜头 | 镜头展示iOS 7系统图标的网格构建过程、图标排列以及通知中心与主屏幕间的半透明分层关系。 | Distinct functional layers help establish hierarchy and order. | 41.80 |
| 15 | 特写 |  | 特写展示虚拟全键盘，随着上方图片内容的切换，键盘背景的色调发生微妙的透射变化。 | And the use of translucency gives you a sense of your context. | 2.50 |
| 16 | 特写 |  | 特写展示照片应用中按地点和日期排列的照片缩略图并向上滚动。 | These planes, combined with new approaches to animation and motion, create a sense of depth and vitality. | 2.50 |
| 17 | 特写 |  | 特写展示音乐应用艺术家列表的滚动，随后切换至天气应用，展示不同城市的动态天气背景。 | 8.87 | |
| 18 | 特写 |  | 特写展示天气应用中雷尼尔山的降雪动效及后续天气预报的滑动操作。 | The iPhone, responding to your movements, drives the parallax to create a whole new experience of depth. | 9.00 |
| 19 | 中景 |  长镜头 | 一部白色iPhone手机悬浮在白色背景中，展示壁纸与图标间的视差滚动效果。 | In many ways, we've tried to create an interface that is unobtrusive and deferential. One where the design recedes, and in doing so, actually elevates your content. | 12.40 |
| 20 | 特写 |  | 特写展示华盛顿邮报网页，随着镜头推进，边框移出画幅，焦点聚集于内容。 | 5.87 | |
| 21 | 特写 |  | 特写展示华盛顿邮报移动端网页向下滚动的过程。 | 2.70 | |
| 22 | 特写 |  | 特写展示浏览带有视频的新闻网页，向上滑动时底部工具栏逐渐隐藏。 | Even the simple act of changing your wallpaper has a very noticeable effect on the way your iPhone looks and feels across the entire system. | 3.90 |
| 23 | 特写 |  | 特写展示横向播放的冲浪视频，播放控制栏逐渐消失实现全屏，随后切入视频内部。 | 5.97 | |
| 24 | 特写 |  长镜头 | 并排展示三部不同壁纸的iPhone，同步演示操作及控制中心拉出，随后展示多任务管理界面的切换。 | While iOS 7 is completely new, it was important to us to make it instantly familiar. | 13.73 |
| 25 | 中景 |  | 纯白背景中，一部iPhone演示多任务切换与短信输入操作。 | We wanted to take an experience that people know very well, and actually add to it to make it more useful, to make it more enjoyable. | 9.70 |
| 26 | 特写 |  | 特写展示相机界面从VIDEO模式滑动切换至PHOTO模式。 | 2.53 | |
| 27 | 特写 |  长镜头 | 一部白色iPhone斜向展示滤镜预览界面，随后转回正对镜头并返回主屏幕。 | 11.33 | |
| 28 | 空镜 |  | 纯白色画面过渡转场。 | In addition to the redesigned user interface, iOS 7 comes with some great new features and enhancements. Now the controls you want to access quickly are all in one convenient place with Control Center. | 0.87 |
| 29 | 近景 |  | 纯白背景下，Craig Federighi正对镜头讲话。 | 5.97 | |
| 30 | 全景 |  | 室内男子坐在床边操作手机，左侧合成展示放大的iOS系统主屏幕。 | One swipe from any screen opens up a set of useful controls. | 4.30 |
| 31 | 特写 |  | 特写展示手握iPhone滑出控制中心，并调节蓝牙、亮度和音乐。 | And Notification Center is now available from the lock screen, with a new at-a-glance view of your day. | 5.77 |
| 32 | 中景 |  | 女子在户外操作手机，左侧半透明展示通知中心UI的滑动与切换。 | Multitasking lets you jump from app to app much more intuitively. It actually pays attention to which apps you use most, and automatically keeps your content up-to-date in the background. | 9.10 |
| 33 | 特写 |  长镜头 | 特写展示手持iPhone滑动切换多任务卡片并进入日历应用。 | 11.37 | |
| 34 | 多景别 |  | 女性操作手机的面部及手部特写，背景虚化。 | The new Camera app introduces a new level of ease and versatility. | 5.27 |
| 35 | 全景 |  | 户外女性拿着手机为一对情侣拍照。 | Now you can just swipe between modes, from video, to still, to square. While using a new palette of filters. | 3.53 |
| 36 | 中景 |  | 女性在户外操作手机的相机应用，左侧展示界面模式切换及滤镜预览。 | 7.53 | |
| 37 | 特写 |  | 特写展示在相机应用中选择滤镜并拍照。 | Your iPhone knows the time and location for each of your photos. The Photos app uses this information to intelligently organize your pictures by clustering them into Moments and Collections. And now, with iCloud Photo Sharing, friends and family can contribute their own photos and videos to your shared albums. | 3.00 |
| 38 | 全景 |  长镜头 | 咖啡馆内女性看手机，叠加展示照片应用“时刻”与“精选集”视图的智能分类。 | 12.03 | |
| 39 | 特写 |  | 特写展示滑动查看照片应用的iCloud共享流。 | With over 800,000 apps, the App Store is the world's largest app marketplace. iOS 7 now features Apps Near Me, | 8.77 |
| 40 | 全景 |  | 画廊内女性低头看手机，背景有他人看画。 | 3.30 | |
| 41 | 特写 |  | 特写展示在App Store中点击“我附近的App”功能查看应用推荐。 | a new way to find a curated collection of apps based on your current location. | 3.93 |
| 42 | 多景别 |  | 女性在画廊操作手机，右侧演示App Store中附近应用列表的滚动与下载。 | AirDrop makes it easy to share with people near you. | 6.40 |
| 43 | 中景 |  | 户外餐饮区年轻男性操作手机。 | 3.57 | |
| 44 | 特写 |  | 特写展示通过AirDrop在联系人界面分享海报图片。 | When you've got something you want to share, AirDrop shows you your contacts close by. Just select who you want to share with, and AirDrop does the rest. | 5.00 |
| 45 | 中景 |  | 户外人群中男女并排看手机。 | 5.13 | |
| 46 | 特写 |  | 特写展示在AirDrop界面选择联系人头像进行分享。 | And if someone's not in your contacts, they just activate AirDrop and you can send them files too. | 3.80 |
| 47 | 中景 |  | 市集内男女微笑看手机，另一红衣男子走过。 | 2.13 | |
| 48 | 特写 |  | 特写展示控制中心唤出AirDrop设置，以及收到AirDrop分享请求的弹窗。 | Safari's redesigned user interface lets you see more of your content, starting with full-screen browsing. | 8.60 |
| 49 | 中景 |  | 室内胡须男子低头操作iPhone。 | 1.60 | |
| 50 | 特写 |  | 特写展示通过Safari浏览网页内容的滑动操作。 | The unified search field helps simplify searching. And there's a new view for your bookmarks. And also a new way to see your Safari tabs. | 6.03 |
| 51 | 特写 |  | 特写展示Safari中网页下拉刷新及书签页面的切换与显示。 | 6.43 | |
| 52 | 特写 |  | 特写展示在Safari中滑动浏览多标签页卡片视图。 | Siri is now even more helpful and informative. | 4.80 |
| 53 | 中景 |  | 女性行走在户外操作手机，右侧叠加显示Siri界面及车辆残影。 | With new male and female voices, Siri sounds better than ever. | 6.20 |
| 54 | 特写 |  | 特写展示手持手机滑动查看Siri弹出的维基百科搜索结果。 | Okay, I found this on Wikipedia. And Siri can assist you in new ways, like doing things like changing the settings on your iOS device. | 7.60 |
| 55 | 近景 |  | 女性手持手机，左侧叠加展示通过Siri语音开启蓝牙的交互过程。 | Okay, Bluetooth is on. | 6.83 |
| 56 | 空镜 |  | 纯白色画面过渡转场。 | iOS 7 brings with it the most significant changes that we've made to the user interface since the introduction of the very first iOS. | 1.30 |
| 57 | 特写 |  | 特写旋转展示具有星光背景的iOS 7主屏幕应用图标界面。 | 4.40 | |
| 58 | 特写 |  | 纯白背景中白色手机呈斜侧向展示，显示iOS主屏幕。 | To create it, we brought together a broad range of expertise from design to engineering. With what we've been able to achieve together, we see iOS 7 as defining an important new direction, and in many ways, a beginning. | 5.43 |
| 59 | 中景 |  长镜头 | 具有星空背景的手机界面拉远，完整展示手机主屏幕及图标排列。 | 13.07 | |
| 60 | 中景 |  长镜头 | 纯白背景下，Jony Ive面朝镜头认真讲话并伴有手势。 | 11.17 | |
| 61 | 其他 |  | 白底免责声明与功能说明文字展示。 | 9.10 |