共32个镜头，该分镜由光厂AI自动生成
| 镜号 | 景别 | 参考图 | 画面内容 | 台词/旁白 | 时长(秒) |
|---|---|---|---|---|---|
| 1 | 特写 |  长镜头 | 纯白背景出现人名职位。随后镜头拉远，展示一只手在浅灰色空间演示触控手势。接着画面出现 iPhone 6s，展示相册中压力触控操作及图标上的快捷菜单。 | With iPhone and Multi-Touch, we introduced a whole new way to interact with technology. Tapping, swiping, and pinching have forever changed the way we navigate and experience our digital world. Until now, these gestures have been defined by a singular plane in two-dimensional space. For iPhone 6s and 6s Plus, we're introducing an entirely new interaction and a whole new dimension to the way you experience your iPhone. | 40.87 |
| 2 | 特写 |  | 手机屏幕特写，显示一封含长段英文及年轻人海边奔跑配图的邮件。随后带有 Read 字样的蓝色图标从屏幕左侧滑入覆盖在列表上。 | 2.17 | |
| 3 | 特写 |  | 特写手机屏幕上的相机图标，图标被选中后弹出一个包含自拍、录像等选项的快捷菜单，背景桌面图标模糊。 | 1.60 | |
| 4 | 特写 |  | 手机通讯录界面局部，某联系人信息被选中后，上方弹出包含邮件、信息、电话选项的快捷菜单，背景联系人列表随之模糊。 | 1.17 | |
| 5 | 特写 |  | 手机日历界面，高亮显示 9 月 9 日。随后向下展开日程列表，显示全天生日及上午的拼车事项，下方有红线标示时间。 | It's made possible by a technology called 3D Touch. | 1.63 |
| 6 | 特写 |  | 手机屏幕显示网页，随后通过交互动效网页虚化，弹出一个居中圆角浮窗，展示了网页另一部分的内部摄影图片。 | This is the next generation of Multi-Touch. | 2.73 |
| 7 | 特写 |  长镜头 | 双手握持手机，短信界面中一张合影通过按压放大悬浮。随后松开恢复列表，接着按压底部头像弹出包含多种选项的快捷菜单。 | For the first time, along with recognizing familiar gestures, iPhone also recognizes force, | 14.20 |
| 8 | 特写 |  | 手持深空灰手机操作邮件界面。拇指按压邮件列表某条记录触发预览窗口展示内容，随后用力按压进入邮件详情页。 | enabling new gestures: Peek and Pop. | 6.37 |
| 9 | 特写 |  | 手握深色手机在相册列表页操作。拇指点击进入一张包含黄衣人物的风景照，手指在屏幕上停留伴随轻微平移。 | 4.23 | |
| 10 | 特写 |  | 银色边框手机特写，大拇指重压屏幕上的邮件图标，弹出快捷功能菜单，随后手指在半透明菜单项上滑动选择。 | 3D Touch works on the home screen, giving you shortcuts to the things you do frequently. | 3.50 |
| 11 | 特写 |  | 手机屏幕特写，手指在弹出的相机快捷菜单上向上滑动选择不同选项，背景应用图标模糊。 | It also works inside applications themselves. | 2.67 |
| 12 | 特写 |  | 手持银色手机操作地图应用。手指按压地图图标弹出二级菜单。背景为简洁明亮的灰白色。 | 3.60 | |
| 13 | 特写 |  | 手持手机，拇指在消息列表页面轻按其中一条消息。该消息被突出显示，背景其他内容随之虚化，展示压力感应效果。 | Press lightly, and it gives you a peek at the content. | 3.03 |
| 14 | 特写 |  | 手握黑色手机在短信界面操作。轻按单条对话触发浮窗预览，继续按压展开进入完整对话详情页，并调出下方虚拟键盘。 | Continue pressing, and it pops you into the content itself. | 7.50 |
| 15 | 特写 |  | 特写展示手握手机边缘的操作。食指在机身边缘按压，展现出手机金属质感及侧面的按键与 SIM 卡槽细节。 | Sensors embedded in the display read how hard you're pressing and react in a smooth, linear way. | 4.27 |
| 16 | 多景别 |  长镜头 | 多台不同配色的手机在空间中旋转展示。屏幕内容随镜头动态切换，涵盖图片预览、相册、网页及通讯应用，体现系统流畅性。 | This is a dynamic system, deeply integrated into iOS 9. | 14.93 |
| 17 | 特写 |  | 手持金边手机展示屏幕操作。短信界面中点击带有时间链接的信息，系统自动跳转至日历界面并显示九月具体日程安排。 | You can dip in and out of where you are, | 3.47 |
| 18 | 特写 |  | 手握玫瑰金手机演示跨应用压感切换。手指按压日历详情平滑过渡到信息对话界面，再次按压后又回到日历，展示层级虚化效果。 | without losing a sense of your context. It provides distinct, tactile feedback for your actions, letting you know exactly what you've done, and what to expect. | 4.17 |
| 19 | 多景别 |  长镜头 | 按压相册图片触发预览。外壳淡出揭示内部结构，展示屏幕下方电容传感器阵列，伴有压力感应的蓝色光点动态效果。 | While the way that you use 3D Touch is simple, the engineering behind it is some of our most advanced. At its heart, are capacitive sensors integrated into the backlight of the Retina HD display. With each press, these sensors measure microscopic changes in the distance between the cover glass and the backlight. | 39.60 |
| 20 | 多景别 |  长镜头 | 密集蓝色光点阵列转变为金属拉丝表面。镜头平移透视揭示内部结构，包括带有苹果标志的电池及标注 Taptic Engine 的模块。 | These measurements are then combined with signals from the touch sensor and accelerometer to provide fast, accurate, and continuous response to finger pressure. For a truly communicative experience, we had to develop a more precise level of haptic feedback. While the vibrating system on a typical phone requires ten or more oscillations, | 17.47 |
| 21 | 特写 |  | 特写展示 Taptic Engine 内部模块缓慢向上平移开启。露出内部黄色线圈、银色滑块及末端弹簧等精密机械构造。 | to reach full power, the Taptic Engine in iPhone 6s reaches peak output in just one cycle, | 8.63 |
| 22 | 特写 |  | 横置的金属 Taptic Engine 模块特写。银色金属杆在两侧线圈的作用下，带动弹簧进行极高频的往返震动。 | and stops just as quickly. | 3.13 |
| 23 | 特写 |  | 精密电子元件剖切剖面特写。金属套筒内的弹簧、金色线圈及周边金属部件在进行小幅度的高频振动状态演示。 | This allows us to create shorter, more distinct feedback events, | 2.90 |
| 24 | 特写 |  长镜头 | 画面分栏。左侧显示内部马达结构；右侧倾斜手机展示邮件列表界面并点按某邮件展开带露台聚会图文的详情页面。 | like a mini tap lasting just 10 milliseconds, and a full tap which lasts 15 milliseconds. | 10.93 |
| 25 | 多景别 |  长镜头 | 手机内部组件三维拆解呈现并迅速叠合。随后组装好的手机亮屏，手指操作呼出带有联系人选项的 3D Touch 菜单。 | Perhaps more than any other system we've designed, 3D Touch is a clear example of how hardware and software developed together come work to define a singular experience. | 18.50 |
| 26 | 特写 |  | 屏幕左侧边缘特写。手指在 iOS 桌面上点击应用图标，弹出包含半透明毛玻璃质感联系人的 3D Touch 快捷菜单。 | This is the next generation of Multi-Touch. | 1.80 |
| 27 | 特写 |  | 深灰色手机倾斜放置。屏幕上显示多任务卡片视图，并在收件箱、相册等不同应用卡片间进行快速平滑的切换。 | It makes this iPhone the most advanced iPhone we have ever created. | 2.03 |
| 28 | 近景 |  | 斜侧展示深色手机。屏幕中正在播放多张照片，随后滑向并切换到了两人在冰洞内站立的影像，画面风格极致极简。 | 2.07 | |
| 29 | 特写 |  | 手机屏幕特写。邮件界面弹出一个带有联系人头像与多种通讯操作选项的白色浮窗，背部环境呈模糊状态。 | 1.87 | |
| 30 | 特写 |  | 手机屏幕斜视角度。原本模糊的日历列表变得清晰，并中心弹出一张白色的详情卡片显示详细日程，背景极简。 | 1.93 | |
| 31 | 特写 |  | 手持锁屏手机特写。壁纸上微笑小女孩的动态图像在手指施加压力时出现虚化与轻微动画感，演示动态壁纸按压效果。 | 4.07 | |
| 32 | 特写 |  | 在纯白色背景中央出现浅灰色苹果 Apple Logo。标志静止片刻后画面整体渐变淡出直至纯白。 | 4.40 |