共84个镜头，该分镜由光厂AI自动生成
| 镜号 | 景别 | 参考图 | 画面内容 | 台词/旁白 | 时长(秒) |
|---|---|---|---|---|---|
| 1 | 其他 |  | 画面呈现为纯白色背景，无其他视觉内容，全片处于留白状态。 | 1.97 | |
| 2 | 中景 |  长镜头 | 纯白背景下，Jony Ive 身着灰色短袖，面对镜头讲述。他神情专注，有轻微的面部表情和头部动作。 | When you think about your iPhone, it's probably the object that you use most in your life. It's the product that you have with you all the time. With this unique relationship people have with their iPhone, we take changing it really seriously. We don't want to just make a new phone, we want to make a much better phone. | 24.20 |
| 3 | 特写 |  | 一部黑色的 iPhone 5 手机从画面底部缓缓升起并顺时针旋转，展示机身背面的苹果 Logo 及其材质分段设计。 | iPhone 5 is the result of this approach. It's been completely redesigned, | 6.17 |
| 4 | 特写 |  | 深色 iPhone 5 侧边特写，镜头平滑旋转展示出音量键、静音键以及屏幕边缘隐约可见的图标。 | and for the first time ever, we've increased the size of the display. | 5.73 |
| 5 | 特写 |  | iPhone 5 屏幕界面特写，展示了多个 iOS 风格的图标，屏幕随镜头向上平移展现更多图标与状态栏。 | By making the screen taller, but not wider, you can see more of your content, | 6.47 |
| 6 | 特写 |  | 纯白背景下，一只右手单手握持深色 iPhone 5，大拇指正在全键盘上快速点击输入短信内容。 | but still comfortably use it with one hand. | 1.73 |
| 7 | 特写 |  | 单手握持手机特写，拇指快速点击全键盘输入文字，键盘上方显示带照片的短信对话框。 | 1.37 | |
| 8 | 近景 |  | 白色 iPhone 5 手机横向放置播放海湾风光视频，镜头转动展示出极薄的金属侧边框细节。 | And yet, even with the larger display, | 3.40 |
| 9 | 特写 |  | 白色 iPhone 5 平放显示自然风景壁纸，镜头沿其金属侧边框平移，展示其极薄设计与 SIM 卡槽。 | iPhone 5 is the thinnest, lightest iPhone we've ever built. | 2.43 |
| 10 | 中景 |  | 浅蓝色 iPhone 5 手机在纯白背景中向右旋转，由正面屏幕界面逐渐转为展示其金属侧边及音量键。 | To achieve a design this thin, we had to look at making many of the components inside the design smaller. | 9.83 |
| 11 | 特写 |  | 两部智能手机侧视图左右并列，伴随辅助线动态显示厚度与重量数值变化，右侧的新款明显更薄更轻。 | It's actually 18% thinner and 20% lighter than the previous iPhone. | 4.27 |
| 12 | 近景 |  | 纯白背景下，Bob Mansfield 身穿浅绿色衬衫面对镜头交谈，神情专注，手部有轻微动作。 | It took an incredible cross-collaborative effort to do this. | 3.70 |
| 13 | 中景 |  | 一部 iPhone 5 由正面 iOS 界面淡出，逐渐呈现其内部的电池、A6 芯片等紧凑硬件构造。 | We're also introducing an all-new Apple-designed A6 chip. | 5.63 |
| 14 | 中景 |  | 在室内餐厅环境中，一名穿灰色衬衫的男子单手握持并操作着一部白色的 iPhone 5。 | It delivers performance that's up to twice as fast as the previous generation. | 1.30 |
| 15 | 特写 |  | 特写视角下，一只手在白色 iPhone 5 屏幕上向上滑动浏览带有帆船图片的文档。 | 1.03 | |
| 16 | 特写 |  | 特写展示一只手在设备屏幕上进行双指缩放操作，调整包含数据图表的页面元素大小及三维透视效果。 | 2.90 | |
| 17 | 特写 |  | 一只手正在单手操作手机，大拇指点击邮件内日期文字跳转日历应用，背景为模糊室内环境。 | You'll experience a big increase in speed in everything you use your iPhone for. | 1.90 |
| 18 | 特写 |  | 单手握持黑色 iPhone 5，屏幕由邮件快速切换至日程列表界面，背景略显模糊。 | 1.87 | |
| 19 | 特写 |  | 手持智能手机由垂直旋转至水平，屏幕显示的日历应用随之从列表视图切换为彩色横向周视图。 | 3.33 | |
| 20 | 近景 |  | 室内环境中，一名女性单手滑动操作手中的白色智能手机，屏幕画面正快速切换应用内容。 | Especially in the way it delivers more detail and boosts frame rates in graphics-intensive apps. | 2.10 |
| 21 | 特写 |  | 特写一名肤色较深的用户双手横握白色智能手机，大拇指在屏幕界面输入蓝色文字内容。 | 2.87 | |
| 22 | 特写 |  | 特写双手横握黑色智能手机，底部插入了白色充电线，背景中用户佩戴着耳机进行轻微操作。 | The A6 chip is so power-efficient | 1.00 |
| 23 | 特写 |  | 手持连接着充电线的黑色 iPhone 5，屏幕上正播放山地自行车手在树林路段极速骑行的演示视频。 | that it increases performance while also increasing its battery life. | 2.97 |
| 24 | 中景 |  | 户外篮球场上，左侧男子横持手机正在拍摄中景处正在运球进行攻防练习的另外两人。 | 0.53 | |
| 25 | 特写 |  | 双手横持手机录制视频特写，屏幕中是户外篮球场上正在运球的绿色上衣男子，镜头随之上移。 | Given the dimensions of the new phone | 2.20 |
| 26 | 近景 |  | 白背景下，Bob Mansfield 讲述时双手在胸前合拢比划尺寸，配合言语动作微动。 | 2.30 | |
| 27 | 中景 |  | 纯白背景下，Bob Mansfield 在交谈中抬起双手做解释性手势，神情专注。 | and all the capability that we wanted to add, | 2.37 |
| 28 | 近景 |  | Bob Mansfield 位于画面中心偏左，神情自然地面向镜头外讲述，动作稳定平缓。 | we needed to manage space inside the phone very carefully. | 3.73 |
| 29 | 特写 |  | 平放的黑色智能手机底部特写，镜头推进并调整透视角度展示充电接口、扬声器和耳机孔细节。 | We've created the new, much smaller Lightning connector. | 1.77 |
| 30 | 特写 |  | 深灰色手机底部特写，展现金属质感边框上椭圆形的充电接口、螺丝和网状圆孔细节。 | 1.80 | |
| 31 | 特写 |  | 一只手握持手机，另一只手拿着白色数据线对准并插入黑色智能手机底部的充电接口。 | It's all digital, so it's designed for today's uses. | 1.50 |
| 32 | 多景别 |  | 白色 Lightning 接头旋转 360 度展示双面结构，闪光白转场后展示深色手机背面摄像头模组特写。 | And we made it reversible, so it fits either way. We also moved to a sapphire lens cover, | 8.90 |
| 33 | 特写 |  | 工业生产线上的透明圆形镜片排列在黑色托盘中，精密机械臂吸头快速经过执行自动化加工。 | which is thinner and more durable than the previous cover glass. | 1.83 |
| 34 | 近景 |  | 银灰色机械平台上机械臂夹具左右高速平移操作交替加工模具，展现自动化的高速运行状态。 | 2.13 | |
| 35 | 特写 |  | 带网格基座上一枚透明镜片受到上方垂直强光照射产生反光并移动，展示出精密光学结构。 | This really protects the optics and keeps your photos looking great. | 2.90 |
| 36 | 特写 |  | 在自动化工厂环境中，一排微小圆形透明零件整齐排列，带有金属吸嘴的机械臂精准进入对位。 | 2.00 | |
| 37 | 特写 |  | 精密机械设备末端从排列整齐的银色圆盘模具上方滑动移出视野，冷色调画面的最后过曝泛白。 | I don't think the level of invention has ever been matched by any other product we've done. | 4.60 |
| 38 | 近景 |  | 纯白背景下，Scott Forstall 面对镜头阐述设计理念，随着画面变亮其左侧字卡显现。 | The seamless integration between hardware and software makes everything you do on iPhone 5 | 4.90 |
| 39 | 多景别 |  | 镜头由低头放置桌面的黑色 iPhone 5 及物品上摇至一名棕发女性正在专注阅读手机内容的画面。 | just feel more fluid, responsive, and fast. | 2.30 |
| 40 | 近景 |  | 侧对镜头的长卷发女性在室内单手操作黑色手机屏幕，进行网页信息滑动浏览。 | 1.03 | |
| 41 | 近景 |  | 画面特写女性用右手大拇指上下快速滑动深色手机屏幕列表界面的动作细节。 | 1.20 | |
| 42 | 近景 |  | 双手握持播放着繁星夜空的手机由垂直状态横转进入宽屏模式，随后手指轻触实现全屏幕观赏。 | And with its amazing display, you just feel like you can do more. It's great for watching HD videos in full widescreen. | 4.37 |
| 43 | 全景 |  | 深色智能手机全屏播放着带有星光与月亮的自然夜景延时视频影像，整个画面平缓移动。 | 4.70 | |
| 44 | 特写 |  | 用户单手握持黑色 iPhone 5 快速操作屏幕，查阅包含建筑物图片的邮件，环境有自然柔光。 | And in portrait mode, iPhone 5 still fits so comfortably in your hand. | 1.83 |
| 45 | 特写 |  | 棕色长发女性侧身而坐，单手握持黑色手机并滑动屏幕阅读，饰品与服饰风格自然。 | 1.33 | |
| 46 | 特写 |  | 大拇指单手敲击手机虚拟键盘进行英语邮件输入操作特写，画面定格在敲击状态。 | 1.73 | |
| 47 | 中景 |  | 一名穿格子衬衫、背双肩包的男子双手插兜站在山岗之上，朝右侧云海覆盖的山谷远眺。 | The panorama feature is simply awesome. | 1.13 |
| 48 | 中景 |  | 格子衬衫男子在林地背对镜头站立，低头双手握持并操作智能手机。 | 0.97 | |
| 49 | 特写 |  | 手机相机应用特写，手指滑动并点击选取 Panorama 全景模式，背景为虚化的树林。 | You can capture a panoramic photo | 2.03 |
| 50 | 中景 |  | 背双肩包的男子在高处背对镜头举起手机缓慢向右转动，对着云雾萦绕的连绵山脉取景拍摄。 | just by moving your camera through the scene. | 1.50 |
| 51 | 特写 |  | 双手持握手机显示全景拍摄操作过程特写，取景器正在缓慢记录远处起伏的山脉风光。 | 1.47 | |
| 52 | 中景 |  | 背包客男子在户外站立举起手机平移拍摄远处的山海风光，柔和的光晕与薄雾增添清晨氛围。 | Once you're done, the app combines what you captured | 4.33 |
| 53 | 特写 |  | 横向手持的智能手机在屏幕中完全显示出一张明亮壮丽的风景全景照片，随设备顺时针旋转。 | 2.40 | |
| 54 | 远景 |  | 黑色背景下的智能手机全屏平移回放刚才录制的高清大画幅全景照片，展现林地与壮阔云海。 | into one beautiful panoramic shot. | 2.83 |
| 55 | 特写 |  | 长按 iPhone 手机的实体 Home 键呼出底部 Siri 对话窗口并在屏幕上等待响应。 | And now, Siri can do more for you, | 1.63 |
| 56 | 特写 |  | 侧视视角下一名白衣厨师专注看着手中正在操作的智能手机，嘴部微动进行语音操作。 | 1.17 | |
| 57 | 特写 |  | 屏幕显示 Siri 界面的 iPhone 5，动态展示巨人队比赛详细比分信息的棒球结果卡片。 | 1.83 | |
| 58 | 中景 |  | 阳光明媚的公园长椅上，一名面带笑容的女性与小女孩紧密依靠，拿着浅色 iPhone 快乐自拍合影。 | And now, you can make a FaceTime call right over the cellular network. | 1.33 |
| 59 | 特写 |  | 双手横握 iPhone 处于视频通话界面，画面中小女孩和女性满脸笑容，画中画显出男士脸部。 | 1.73 | |
| 60 | 近景 |  | 透过汽车侧面玻璃，拍摄在暗光后座双手横持手机进行视频通话的人员，车外环境反射影响细节。 | So no matter where you are, you're always able to see the ones you love. | 3.10 |
| 61 | 多景别 |  长镜头 | 从显示母女笑容视频通话的手机画面转场过渡到白背景前 Jony Ive 进行严肃且专注的解说。 | Along with the experience of actually using it, what makes iPhone 5 so unique is how it feels in your hand. The materials it's been made with. The remarkable precision with which it's been built. | 19.00 |
| 62 | 特写 |  | 在纯净的背景中，黑色的 iPhone 5 特写由金属底部向侧面镜头移动展示其精细的装配倒角和厚度。 | Never before have we built a product with this extraordinary level of fit and finish. | 6.60 |
| 63 | 中景 |  | 纯白色虚空背景中的黑色 iPhone 平滑旋转展示侧面侧边键分布与光亮边框的工艺设计质感。 | We've developed manufacturing processes that are our most complex and ambitious. | 4.33 |
| 64 | 近景 |  | 精密数控加工仪器的测量探头缓缓落向带有接口金属零部件上进行定位检测，画面暗调。 | 3.30 | |
| 65 | 特写 |  | 工业数控机床的钻头在深色机身倒角边缘高速旋转切削并弹出散乱闪亮的金属碎屑。 | Starting with the aluminum, we machine all of the surfaces of the enclosure. | 3.93 |
| 66 | 特写 |  | 深黑色金属手机中框底部的切割孔区域承受着钻头的剧烈快速铣切处理，细小切屑乱飞。 | 2.33 | |
| 67 | 特写 |  | 钻头于长圆孔侧边沿进行表面高速拉丝或切割操作处理，火光隐现碎屑横流，极具机械工艺感。 | We then polish and texture them. | 2.87 |
| 68 | 特写 |  | 带有充电口开孔的金属治具台座上深灰色金属中框边沿正在被高速逼近的切刀进行削切与抛光打磨。 | We then use crystalline diamonds to cut the chamfers. | 1.13 |
| 69 | 特写 |  | 黄色抛光钻头高速打磨银色中框侧沿表面区域形成锃亮光滑质感，金属加工屑留在边侧表面。 | It's so exact that you're left with a near mirror finish. | 2.97 |
| 70 | 特写 |  | 黑色边框接口周围正在进行高速抛光扫尾作业并伴随机械快速退位运动，碎金属残留在周边。 | These techniques create a dramatic distinction between the product's lightly textured back and its highly polished chamfered edge. | 6.63 |
| 71 | 特写 |  | 黑色版 iPhone 5 后盖与亮侧边切角在白背景和顶光的反射下呈现磨砂与镜面的极致质感对比。 | 3.30 | |
| 72 | 特写 |  | 深灰色智能手机金属侧面与按钮在光线旋转中呈现金属光泽以及按键开槽细节与抛光边缘。 | This manufacturing precision extends to how these many pieces seamlessly come together. | 3.63 |
| 73 | 近景 |  | 纯白背景中，Jony Ive 穿着浅灰色T恤再次受访讲述，神情专注于阐释苹果设备的制造工艺。 | 5.03 | |
| 74 | 特写 |  | 银灰色 iPhone 5 的背板自斜右方旋转露出侧部镜头和圆润打磨的金属音量键，体现工艺严密性。 | The inlay of the product is matched to the housing through a highly sophisticated process. | 8.33 |
| 75 | 中景 |  | 多组黑色后盖排列放置并由传输带往下转移，内部发散绿光用于自动化机械精密校正处理。 | With the parts on a conveyor, two high-powered cameras take pictures of the housing, | 3.43 |
| 76 | 特写 |  | 带有微小圆孔细节的黑灰深色中框组件通过生产传送带并接受一束横向绿光的快速精准照射检测。 | 3.97 | |
| 77 | 特写 |  | 碳纤维机械手臂于自动化装配基准台上迅速抓举左上方黑色托盘微缩元件并贴装于下方槽口内。 | and instantaneous analysis is done, and then the best match out of a possible 725 cuts is determined. | 4.70 |
| 78 | 特写 |  | 排列密集的带有切割微孔的深灰色修饰镶嵌条静静放置在流水线上等待后续组装工作开展。 | 2.47 | |
| 79 | 特写 |  | 俯视的黑色塑料托盘载着多个背面有苹果标志的深黑色后盖在装配线中向上流转输送。 | The variances from product to product we now measure in microns. | 4.50 |
| 80 | 特写 |  | 纯黑色 iPhone 在画面内逆光缓慢晃动使得上边缘亮晶晶的银白斜边反光线条夺目且平整。 | We believe that going to such extreme lengths is the only way that we can deliver this level of quality. | 5.33 |
| 81 | 特写 |  | 自转的竖直 iPhone 以完美的平面切割缝隙和平坦均匀的黑色背板金属折射出质感与工艺追求。 | 8.33 | |
| 82 | 近景 |  长镜头 | 纯白背景中讲述产品愿景的 Jony Ive 神色庄严、态度热诚地面对观众表达着坚定的工业设计理念。 | To create the new iPhone, we began with a design that we really loved, but to build it, to implement it, we had to look way beyond what we knew to be possible. It took all of our learning, our best thinking, | 14.77 |
| 83 | 多景别 |  长镜头 | 从正面应用系统的彩色UI屏幕旋转至深色黑色手机背部的倒角边缘过渡至全黑侧边的最终面貌。 | to realize something so simple, so clear, and yet so truly extraordinary. | 12.43 |
| 84 | 特写 |  长镜头 | 白屏居中显现银灰色 Apple 标志然后随同黑灰字符底端免责声明卡片一块最终完全淡出消失无踪。 | 10.10 |