共9个镜头,该分镜由光厂AI自动生成
镜号景别参考图画面内容台词/旁白时长(秒)
1中景
长镜头
画面采用扁平化MG动画,中心为女性Memoji头像,背景在白色与黄色间切换,依次出现模拟网页、视频贴片及社交媒体信息流UI,配合显示时间数字。Oh, hey! Did you know that people look at digital banners for 1.8 seconds. They spend less than 5 seconds on pre-rolls, and just 2 seconds on social media ads. That's all the attention brands get in the digital world. So, to promote IKEA's16.37
2多景别
镜头依次展示红、绿、粉红色调的不同宜家家居布置,中心悬浮女性Memoji头像,最后背景变白并出现密码输入框。range of organising solutions, we found a space that no brand had ever imagined. This! Umm...just a sec... This!8.33
3中景
镜头从布满杂乱图标的MacBook Pro电脑桌面拉远,显示电脑放置在摆有虎皮兰的白色桌面上。Messy desktops.3.03
4中景
深绿色背景墙前,木质办公桌上摆放着一台布满杂乱文件的电脑显示器,左侧有台灯和手机。1.63
5多景别
长镜头
画面从实拍的杂乱电脑屏幕转场为黄色背景的平面UI动画,屏幕中出现数字和单位,最后变为白底中心的IKEA文件夹图标。A space that had all the attention, but needed organising the most. IKEA presents desktop_ads10.10
6多景别
长镜头
镜头右移展示多款不同色调墙面配合宜家家具收纳的场景,带有产品名和价格,随后切换至宜家网站下载壁纸的UI界面。We created a series of wallpapers for people to organise their desktops, while creating a new ad space for IKEA. Our range of downloadable wallpapers could organise desktops12.33
7全景
模拟电脑桌面的墙面与衣柜背景上,散乱分布的图标通过鼠标右键菜单操作,自动整齐排列到右侧衣柜区域内;随后平移展示软木塞告示板上的散乱图标。in just a few clicks. While some people, made the organising a bit more fun.5.63
8多景别
长镜头
长镜头依次展示多款宜家家具壁纸整理桌面的效果、社交媒体好评、数据统计矩阵、不同室内场景壁纸及文字信息,最后弹出长效广告位弹窗并转化为文件夹及头像。As netizens shared their creations, they helped our ads, I mean, wallpapers reach more desktops. And the longer people spent on their desktops, the more they looked at our products, increasing their searches by an average of 34%.52.30
9空镜
画面全程纯黑,仅右上角保留一个固定的白色图形标识。And that's how a little organising, made room for a new ad space. See you, at a desktop near you!0.70