共28个镜头,该分镜由光厂AI自动生成
| 镜号 | 景别 | 参考图 | 画面内容 | 台词/旁白 | 时长(秒) |
|---|---|---|---|---|---|
| 1 | 特写 | ![]() | 一颗土豆悬浮在浅色纯背景中,伴随底部阴影,缓慢地进行水平自转 | This is a potato. No, actually, it's only 20% potato. Rest of it is water. | 8.77 |
| 2 | 特写 | ![]() 长镜头 | 切成薄片的土豆片在自动化生产线上飞速落下,随后衔接至调味过程中的土豆片翻滚,最后画面切至湍急的流水,并伴有数字变化的后期特效文字 | At Lay's, this potato is used for making delicious chips. But this is a story of how we create 120 million litres of water every year | 10.33 |
| 3 | 特写 | ![]() | 在肥沃的棕色土壤中,几颗饱满的马铃薯破土而出,背景是翠绿的植物叶片,阳光洒在土地上 | from the same potato, | 1.27 |
| 4 | 大远景 | ![]() | 垂直俯瞰茂密的绿色针叶林中心,一条干涸且布满碎石、由多条细流交织而成的河床纵深向远方延伸 | reducing the load on water resources of the planet. | 3.13 |
| 5 | 全景 | ![]() | 在纯白色背景上,Lay's 乐事黄色红底圆形 Logo 先出现在左侧,随后右侧依次出现分隔线、马铃薯轮廓图标以及 DROPS OF JOY 文本,最终拼合为完整品牌画幅 | This is the story of Lay's Drops of Joy. | 3.60 |
| 6 | 远景 | ![]() | 俯瞰视角下的工厂建筑群,蓝色边框的白色厂房占据主体,周围有货运卡车和工程机械,远处是广阔的绿色田野 | At our plant, | 1.23 |
| 7 | 特写 | ![]() | 薯片生产车间的传送带上,大量经过切割和烹饪的土豆片正源源不断地倾泻而下,翻滚落入下方的容器中 | we slice and cook the potatoes to make chips. | 2.17 |
| 8 | 中景 | ![]() | 一名男子坐在客厅的黄色沙发上,一边拿着一袋乐事薯片一边往嘴里塞,神情显得悠闲放松 | Tasty, | 0.90 |
| 9 | 近景 | ![]() | 在突突车内,一名女子闭着眼睛享受地将一片薯片送入口中并咀嚼 | delicious, chips. | 1.50 |
| 10 | 特写 | ![]() | 一名年轻男子从类似于包内或盒内视角向内窥视,伸手拨开遮挡物,露出微笑并开口说话,画面中央浮现询问水分去向的文字 | Oh wait, where did that 80% water go? | 3.20 |
| 11 | 全景 | ![]() | 室内工业生产车间,复杂的金属管道与银色大型设备密布,伴随着阵阵白色蒸汽升腾 | This water turns into vapour while cooking. | 3.33 |
| 12 | 近景 | ![]() | 一名穿着蓝色工作服的女性在带有彩色几何图案背景的室内环境中对着镜头说话,左侧出现其身份职位的文字介绍 | First time in PepsiCo, we have engineered an innovative way | 2.70 |
| 13 | 全景 | ![]() | 中心为一个不锈钢材质的工业管道与大型收集舱室,随后画面整体变为扁平化的灰色线框示意图,展示舱室内部收集的物料颗粒 | that collects all these vapours from potatoes, | 3.77 |
| 14 | 远景 | ![]() | 室内工厂环境中错综复杂的金属管道、线缆桥架和支架结构,光线从缝隙中透出 | and sends them to a dedicated micro factory | 2.00 |
| 15 | 全景 | ![]() | 工业厂房内的不锈钢罐体、复杂的管道系统以及各种蓝色的控制阀门 | that processes them. | 1.37 |
| 16 | 远景 | ![]() | 现代化工厂内部密集的金属管道、支架和黄色阀门,地面标有黄色警示线 | These vapours are put inside a condenser unit | 1.60 |
| 17 | 全景 | ![]() | 工业厂房内的冷凝机组由实景画面渐变为白色的三维示意图,并展示蒸汽进入设备冷凝成水的动态循环过程 | where they convert into liquid water at exactly 6 degrees Celsius. | 8.37 |
| 18 | 多景别 | ![]() 长镜头 | 实拍的蓝色储水罐画面逐渐转透明,呈现出简化的工业原理草图,演示絮凝沉淀、多层过滤及紫外线杀菌的完整水净化步骤 | To clean the water effectively, the purification happens in three steps. First, the particles are made to settle with alum treatment. Then the filtration eliminates all impurities. And finally, UV light removes the harmful pathogens to clean it completely. | 16.57 |
| 19 | 全景 | ![]() | 蓝色大型水处理设备由实拍画面逐渐转化为带有标注的白色线稿示意图,随后展示内部注水及曝气的工作过程 | We now add life to the water in the form of dissolved oxygen, making it exactly like water from nature. | 8.23 |
| 20 | 近景 | ![]() | 一名戴着白色安全帽和浅蓝色衬衫的工人在工业水处理车间内,低头在记录板上写字记录,身旁是复杂的管道和控制箱 | The water is checked for quality | 2.93 |
| 21 | 特写 | ![]() | 工业控制面板与测量仪器的屏幕特写,屏幕上显示实时的 PPM 数值,背景为工厂生产线管道 | where we achieve hyper purity with very low PPM levels of around 0.017 | 5.17 |
| 22 | 特写 | ![]() | PH测量仪显示屏上显示数字7.17,机器侧面有蓝色外壳和黑色标签 | and neutrality with pH of around 7.17. | 4.40 |
| 23 | 近景 | ![]() | 清澈的水流顺着金属阶梯级级流下,泛起大量白色水花,右侧可见工业管道 | The 120 million litres of pure water that we create | 2.83 |
| 24 | 多景别 | ![]() 长镜头 | 在白色网格背景中,一个站立的人体轮廓旁出现大型蓄水池,水池分裂堆叠成72个小型水池方块,并标示出可供2800人全年家庭用水的图标 | is enough to fill 72 Olympic-size swimming pools. 2800 people can use this for an entire year for all domestic needs. | 13.83 |
| 25 | 远景 | ![]() | 背景为群山环绕的海湾,画面上覆盖着密集的报纸标题与名言 | If scaled across all potato processing units across India, | 4.50 |
| 26 | 大远景 | ![]() | 俯瞰视角的湖泊岸边,湖水呈现深浅不一的蓝色与绿色,岸边有白色沙滩和翠绿植被。画面中心浮现动态变化的白色数字与文字 | this technology can create 7.7 trillion litres of pure water in the next 50 years | 8.40 |
| 27 | 远景 | ![]() | 茂密森林中流淌着一条湍急的溪流,河道旁堆积着尚未融化的残雪与覆苔岩石 | for this planet and life on it. | 2.87 |
| 28 | 特写 | ![]() | 挂满雨滴的长叶片在细雨中横贯画面,背景完全变白,正中浮现出Lay's品牌标志及DROPS OF JOY文案 | And that's pure joy. | 4.77 |



























